Privacy Policy

Last updated: August 2027

Style by Fef ("Style by Fef," "we," "us," or "our") operates the e-commerce website stylebyfef.com (the "Site") and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or shop with us, in accordance with Ghana's Data Protection Act, 2012 (Act 843), and other applicable data protection laws.

By using the Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

• Account information: name, email address, phone number, password, and delivery address(es) when you register or check out.
• Order information: items purchased, order value, delivery preferences, and payment method selected (including Cash on Delivery).
• Communications: messages you send us via contact forms, customer support, email, or WhatsApp, and any reviews or feedback you submit.
• Newsletter subscriptions: email address, if you opt in.
• Coupon/promotion usage: codes redeemed and associated order details.

1.2 Information Collected Automatically

• Device and usage data: IP address, browser type, device identifiers, pages visited, time spent on the Site, and referring URLs, collected via cookies and similar technologies.
• Analytics data: aggregated behavioral data used to understand how customers use the Site (e.g., product views, cart activity, conversion patterns).

1.3 Information From Order Fulfillment

• Delivery-related data: the address, phone number, and delivery instructions you provide are shared with the delivery agent assigned to your order for the sole purpose of completing delivery.
• Cash on Delivery (COD) reconciliation: where COD is selected, order amount, delivery confirmation, and payment collection status are recorded internally for reconciliation and audit purposes.

We do not collect payment card numbers directly; where card or mobile money payments are supported, these are processed by a third-party payment provider under its own security and privacy standards.

2. How We Use Your Information

We use personal data to:

• Process, fulfill, and deliver your orders (including assigning delivery agents).
• Create and manage your customer account.
• Communicate with you about orders, delivery status, preorders, and customer support inquiries.
• Send newsletters or promotional offers, where you have opted in (you may unsubscribe at any time).
• Process coupon redemptions and prevent misuse.
• Maintain accurate inventory, sales, and financial reconciliation records.
• Improve the Site through analytics (e.g., product performance, site usability).
• Detect, investigate, and prevent fraud, unauthorized transactions, or abuse of the Service.
• Comply with legal, tax, and regulatory obligations.

3. Legal Basis for Processing

We process your personal data on the following grounds:

• Consent — e.g., newsletter sign-up, marketing communications.
• Contractual necessity — e.g., processing an order you have placed.
• Legitimate interest — e.g., fraud prevention, service improvement, internal audit and reconciliation.
• Legal obligation — e.g., record-keeping for tax and regulatory compliance.

4. Who We Share Your Information With

We do not sell your personal data. We may share limited information with:

All Style by Fef staff (Admin, Warehouse Manager, Delivery Agent, and other roles) access customer data only to the extent necessary for their role, under our internal role-based access controls, and actions on customer/order data are logged in an internal audit trail.

We do not share your data with third parties for their own independent marketing purposes without your explicit consent.

5. Cash on Delivery (COD) and Delivery Data

If you choose COD, your name, phone number, and delivery address are shared with the assigned delivery agent solely to complete the delivery and collect payment. Delivery agents are authorized staff and are required to handle this information confidentially. Records of COD collections are retained internally for reconciliation and dispute resolution.

6. Data Retention

We retain personal data for as long as necessary to:

• Fulfill the purpose it was collected for (e.g., completing and supporting an order),
• Maintain financial and audit records as required by law, and
• Resolve disputes or enforce our terms.

Account data is retained while your account remains active. You may request deletion of your account and associated personal data, subject to our legal retention obligations (e.g., transaction records for tax purposes).

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in and remember your cart,
• Understand Site usage and improve performance,
• Support newsletter and promotional features.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain Site functionality (e.g., cart persistence).

8. Data Security

We apply reasonable technical and organizational measures to protect your data, including:

• Role-based access control (RBAC) limiting staff access to only what their role requires,
• Maker/Checker controls on sensitive administrative actions,
• An append-only audit log of key account and order actions,
• Secure storage of account credentials (passwords are encrypted/hashed, never stored in plain text).

No method of transmission or storage is 100% secure; while we work to protect your data, we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, including the Data Protection Act, 2012 (Act 843), you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data, subject to legal retention requirements.
• Withdraw consent for marketing communications at any time.
• Object to or restrict certain processing activities.
• Lodge a complaint with Ghana's Data Protection Commission if you believe your data has been mishandled.

To exercise these rights, contact us using the details in Section 13.

10. Children's Privacy

The Service is not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

11. Third-Party Links

The Site may contain links to third-party websites or services (e.g., payment providers, social media). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top will indicate when changes were made. Continued use of the Site after changes take effect constitutes acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Style by Fef

Email: info@stylebyfef.com

Phone/WhatsApp: 053 519 1116

Website: stylebyfef.com